The Journey to Therapy Marketing

Becky DeGrossa - Therapy Marketing coach

It Started Where?

Looking back, I’d have to say that it all started in 1983 when I joined IBM. I had a degree in computer science, but my previous job was just being tucked away in a cube, programming. IBM gave me the opportunity to become an expert in a given area (and to travel internationally), and then lead teams of people to deliver solutions to paying clients. Did I mention international travel? In 1987 I left the technical ranks and entered management, where I spent most of the rest of my career. Continually, over the 20 years in the tech world when I wasn’t traveling internationally : ), I felt a yearning to do something more meaningful. A two-year training program in meditation widened the chasm between my career and my yearnings. I left IBM in 2003 and entered the graduate program in Transpersonal Counseling Psychology at Naropa University.

The Beginnings of Merging Technology and Helping

Even while in graduate school, I created a website and started a business as a divorce coach. I began to study how internet marketing worked in the “softer” industries. Based on what I was learning, I rewrote my website, entirely. And now, based on what I know, I need to redo it again! Yes, entirely! Seven months out of graduate school, my divorce and therapy work brought me a lot of satisfaction and a good income, but something was still missing for me. During a supervision session, I came to my senses about my new life as a therapist. I needed a unique balance. You see, I absolutely love my therapy and divorce clients. But for me, the 30-35 billable hour weeks still left me hungry for something else. I was really appreciative of my success, and still loved sitting across from awesome people doing amazing work, but I had an itch that wasn’t being scratched. And that was… to keep building something bigger. But what could I build if I didn’t want more clients? I decided to limit my client load to 15-20 and to focus the rest of my passion on building a business to teach therapists how to build a business. This would blend my desire to “do good” with my desire to build, on a larger scale.

From Technology… To Helping… To Helping With Technology

I wanted to make sure, however, that what I offered was: Implement-able by non-technical therapists Ethical and “soft” (as opposed to a “hard sales” approach) Appealing to therapist’s personalities (the need for a lot of extroversion wouldn’t fly, I thought!) Up-to-date and smart.

The Trip That Brought It All Together

I had already been working with a great business coach, Molly Gordon (www.authenticpromotion.com) Molly teaches small business folks how to sell without selling their souls. In May of 2007, Molly and I both splurged and spent three days in Campbell, CA with Sean D’Souza (www.psychotactics.com). Those three days with Molly and Sean (and the other amazing business folks there) were life-changing for me, because not only did I get to learn from experienced, accomplished internet marketers, but I was thrilled to get to know Molly better and to experience Sean in person. (Newsflash: all megabucks marketers aren’t greedy!) But the biggest gift from that trip was that I stumbled upon a system that fit therapists perfectly. So I went home and got to work. My learning is your earning From the start of my quest to use technology in marketing private practices, I have spent thousands of hours and dollars. What I have finally found is a system that will allow you to earn more money… by helping more people… while still being yourself.

Sound like something you’d like?

Join me!

Becky DeGrossa – Marketing Therapist