Why Clients Won’t Call Even Though They Need You

by Becky DeGrossa

Last week Jane’s teenage son had a psychotic break.
It was out of the blue. No history of mental illness. The hospital psychologist said that he’d be fine-it was a fluke.
Only days after getting released, her son attempted again. And back to the hospital they went.
Jane, now leery of trusting mental health professionals, has no idea [...]

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Three Steps to Becoming a Recognized Expert

by Becky DeGrossa

Can you claim the position of “expert” or “authority” in your work as a therapist?  If not, I’m not surprised.  Most of us don’t feel confident enough to call ourselves an “expert.” See if this quote from Robert Bly’s book Become a Recognized Authority surprises you:
“The world is filled with [...]

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Do You Have a Passion For Your Niche?

She had everything going for her:

7 years’ experience working with self-harming teens
She was certified in DBT
The local hospital referred families to her regularly
She had great connections with several high school counselors
Incidents of teen self-harm were unfortunately on the rise

Celeste’s practice should have been thriving.
But it wasn’t.
Why wasn’t it?
Celeste was missing the key ingredient!
What is the [...]

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Your Clients Judge Your Site on Content—Shouldn’t You?

Research continues to show that you have only a few seconds to grab your reader’s attention before they click away.  Do you realize how fast that time goes by?  For this reason, your home page must be highly targeted to the exact person you are addressing and must speak directly to their [...]

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You Don’t Have to Be a Fraud to Market Your Practice

You Don’t Have to be a Fraud to Market Your Practice Just be yourself – it’s much more effective!  Just share what you know, like you do with your current clients, everyday. That’s it.
I know.
I know.
You hate the idea of marketing.  You feel like a sleaze; like an impostor.  You DO NOT want [...]

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